The Mobile AdScape

With all the talk of mobile ad “platforms,” SSPs, and DSPs, it can be a bit trying to tell mobile adtech companies apart and decipher what they really do (or claim to do). Wouldn’t it be nice to have at hand a neat visualization of the market (e.g., LUMAscapes) whenever the lines started blurring and your head started spinning? Cue mobyaffiliates and its market map of mobile advertising.

The infographic isn’t always 100% accurate or detailed enough for an advertiser or investor trying to dig deeper into a particular adtech solution. For example, Chartboost, which recently raised $19M in funding, appears in the “App Promotion” category. The company also provides ad serving tools and essentially functions as an ad network for developers/publishers with excess inventory. So there is much more overlap than portrayed by the market map below. Regardless, it’s a useful reference tool and a helpful start for anyone looking to learn more about mobile advertising.

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One thought on “The Mobile AdScape

  1. Thanks for sharing Rohit and great blog btw. Agree with you that Chartboost is more or less an ad network but they are attacking the market from the cross-promotion space. That’s one of the most interesting trends actually – App Promotion is merging with mobile ads as the main thing people are using mobile ads for is to promote mobile apps …

    Thanks again!

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